“To succeed in a disruptive world, Wix makes it easy to create your own website.”
Online tech companies are no stranger to Super Bowl ads. Companies like GoDaddy have run them in the past and this year Wix is slated to disrupt things by featuring Jason Statham and Gadot in their action packed ad featured below:
As you can see, Statham and Gadot sit down for dinner while the restaurant is hustling and bustling. Meanwhile, the Chef gets started working on his website with Wix. In enters a group of suspicious looking characters. Statham and Gadot get right to work handling the crew, but the Chef has got his headphones on and is cranking away at building his website with Wix. The battle end with Statham blowing up the inside of the restaurant, getting the attention of the Chef. He then is showing pivoting his now destroyed restaurant into a food truck, as shown by him easily changing his Wix website.
Omer Shai, Wix’s CMO, was quoted saying:
“We wanted to do something disruptive in terms of creative. The ad shows that it doesn’t matter how disruptive the world is or the challenges you’ll face in starting your own business—we’ll be there for you.”
As the Super Bowl draws near, it will be interesting to see how the tech giants do. GoDaddy is also rumored to venture back into the Super Bowl with their own ad again. The competition in the website builder and web hosting space is fierce, but these big companies have a lot of marketing dollars to throw at acquiring customers.