In an age where technology has a tight grip on well…everything, it is important to stay on top of current business tactics and trends. It’s the 21st century, the Age of the Internet — solely advertising your business in the local newspaper and phone book are not going to cut it anymore.

Today, businesses must establish a powerful presence online in order to attract customers near and far. A website creates personal connections with customers by establishing loyalty through brand awareness. Websites allow businesses to put all of their information in one place, making it easy for customers to stay in touch with your products or services.

Running a promotion for free shipping on all sales $50 and over? Put it on your website! Did you recently change locations and need to notify your customers? Put it on your website! Are you offering a new product or service? Put it on your website!

Websites also allow businesses to know their audience through targeted marketing initiatives. A website allows a business to know where its customers spend time online, what products they like to purchase, what they like and don’t like about other products, as well as their demographic information. This makes it easier for a business to relate to customers by tailoring its products and services to the demands of the consumer pool.

A website also allows you to show up multiple times in a targeted online area, in essence allowing your business to be in two different places at the same time. This helps customers recall your brand while they are doing anything from changing their Facebook status to Googling what to do about that strange rash they woke up with. The more frequently your brand appears to a customer, the more reliable it seems. When a customer recognizes your brand, it makes it easy for them to distinguish your product or service when it is time for them to make a purchase.

Now that you are convinced about the importance of having a website for your business, get to it! No need to frantically type, “How do I build my business a website without knowing anything about websites?” in Google! At, we’ve got you covered! We provide professional, eye-catching, and easy to maintain websites. With our free websites built by web design experts, you can start establishing your online presence in no time!

Check out the infographic below for more information about how a website can help your business!

How To Build Your Brand Online

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