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So I wanted to touch on the old versus the new. Marketing has taken a turn from traditional marketing to social media. At 21 years of age, I know the generations after me might now even know what traditional marketing is because they are not exposed to much of it any more, as I was when I was little and the generations before me were before that. When you check your mail and you get that coupon from your favorite clothing store promoting a sale that they are having, that is [...]

Well according to Merriam-Webster, marketing is the act or process of selling or purchasing in a market. Ok. But what exactly does this mean? In real words, marketing is a way to promote or sell a business or a product. It’s that simple! There are many ways that you can market a product. Let me give you a couple examples… Think back to those summer times when you would get your lemonade ready and set your table up outside. You would draw on the big poster board your mom bought you [...]

At some point during the past two years, I have been on both sides of the table at local job fairs, and here’s what I have found: the two sides are not as different as one might think. Candidates are there vying for the attention of hiring managers. Employers are there seeking new talent. Everyone is trying to sell themselves in some way. Businesses have generally always held the advantage here: the “careers” page on their corporate website. However, the tables are beginning to turn. We spend a lot of time [...]

If you want to get more views on YouTube and higher rankings in Google with videos, you need to tell a good short story. Sounds simple, right? Just tell a good short story and get more views and a better ranking? What about buying views and comments? Gone are the days when you could simply buy views and comments and your video would then rank on Google. Now that YouTube has basically made everyone a partner, anyone can monetize your videos and make money. If you didn’t already know, Google owns [...]